I partnered with a graphic designer (Creativebuzzmedia) to create spec ads for a fictional cleaning company, called Grossbusters. We imagined them as being a bit cheeky, with a tongue-in-cheek brand voice that gets right to the heart of the potential customer’s problems and needs. Here’s the direct mail, internet banner, and social media ad combo …
This is a “junior” sized magazine ad, but could easily be adapted for online marketing or scaled for other sizes of print ads. With the rising popularity of hard seltzer, I wanted to play with White Claw’s slightly irreverent brand image and fan base while trying to pull market share from the waning but still …
A little bit of lockdown/travel ban humor combined with very direct messaging about the service provided. Universal Yums is a fun product that essentially sells itself to the target market, once the consumer knows about it, so the goal is bringing the company/branding to their attention in a fun and memorable way.
A playful take on a social media post promoting a historical fiction novel. This book deals with a less well-known connection between famous people in American and British history and pop culture, and so I drew attention to this “six-degrees of separation” type relationship to garner interest in the story.
Copywriters can also provide social media content for clients. Here’s an example of a post I did to promote a gothic novel with ballet themes. I leaned into the ties to Giselle, a ballet that features heavily in the book itself, as well as incorporating the piano to recall the theme of music. The writing …
